Journey to the West: IMC Super Show

As we all know, IMC's core idea is to attach importance to business marketing communications activities of the "synergy", by setting a unified communication objectives, using different means of communication to shape the overall brand strength and consistency, and establish long-term consumer or target group, two-way, loyal relationship. IMC's decision is transmitted to "speak with one voice."

Journey to the West in the Tang Priest and His Students The "4 in 1" combination of unity slogan is "learn" a little bit to start to explain that the total catch-Tang and its CEO's: "Pin Seng Tang came from the east land, Tathagata Fa Zhi Zun, Feng Emperor Imperial Mandate, to the Western Paradise to obtain Scriptures. "is the seemingly simple phrase" external rhetoric ", contains a wealth of information dissemination, integration of all aspects of communication resources and diverse distribution channels, resulting in huge marketing effectiveness.

"4 in 1" combination as a brand, is the joint development of several giant companies developed the product. This is inside the Confucian-based integrated human Royal, to Taoist Temple dominated universe, to the west in the Buddhist world as the three areas were the resources and power. This tacit understanding with several giants, unemotional, waving hand behind the scenes, the director was well-planned series of commercial films. Only one purpose: to learn from momentum, so that the glorious image of the brand enjoys popular support, the parties finally reached the end game win.

Learn not yet started, all the actual situation concerning Western Paradise mix mixed message had spread everywhere. Tang Seng's feet have not taken so the border, Skeleton Demon squatted on the roadside of Liuzhaokoushui. Like Skeleton Demon, most of the "fans" is not coveted by the campaigns goals: to learn from, but directly point to the Tang Monk. Do not know where to get the trade secrets: food official told us to live forever. This undoubtedly increased the mysterious combination of the Western Paradise has a brilliant brand, make them hot meat and potatoes.

The entire spread of actual combat, all the stakeholders for the strong effect of the brand's market can be said to spend much done everything. First, Western Paradise Group, the deputy general manager of Guan Yin as the director of marketing, brand promotion activities, develop a comprehensive planning program, its good image of the packaging of goods, open up a channel of communication. Subsequently, the Jade Emperor Temple veterans group also decided to share and help the marketing activities, not only to actively provide goods (Marshal canopy, shutter and white Ryoma general) to join the brand packaging, also learn the process of the ample supply of positive and negative both speculative elements: Zhuoyao helper and as monster Immortal. As for the Tang emperor, what does not sacrifice too much. Only by Brother, partners name, and 4 in 1's core product Tang Seng sworn as sworn brothers, to be broadcast title.

However, learn composition, all parties are in different stages are worked. The face of black-bone chicken country, car and medium-sized cities no later than the country of these consumers can be stressed to the other IMC slogan "comes from the east land Datang", that is because people are in town, Wenzhou of money, for Beijing visitors, or to one-third of veneration.

But faced with the ghosts and goblins in the field and when people do not care you in that, what the East soil, what Datang, the desire to meet basic needs first to say, so gold Chan made official told us as raw material, sub-let this be a group coveted grounds; The banshee like animal in nature, daughter of the king of the country these passionate patrons, they must meet their emotional appeal - whether its your Huarongyuemao persevering, Lang were like iron, this 鍐扮伀涓ら噸澶? but teaching people do nothing do nothing.

The last category of course, pose a threat to the marketing activities of competing goods, such as six ear monkeys. A see through this communication a big show, and strongly resist attempts to come to a crossing Qinzei, stealing fruit marketing. Of course a total failure, the monkey was killed with a pole. Art is not his inferior, nor his lack of strategy, but he did not have sufficient resources and violation of mall rules - has gained a mentor in the upcoming four-card ending well before the occasion of trying to follow a proper way is strong off the main bully; Moreover, in order to replace unknown brand well-known trademarks, with predictable results.







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